First, Facebook changed the way college students interact. Then, it became a new way for marketers to reach consumers. Now, the social media platform is poised to make a wave in how mobile app developers build applications, thanks to the Facebook Technology Partners Program.
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StackMob, Sencha, Corona Labs, Kinvey, Outercurve, Parse, Adobe, Prime 31, Thuzi and Trigger.io have been selected to be part of Facebook's new program created to help developers build mobile applications that integrate with Facebook.
The move could prove significant for a couple of reasons. The number of mobile devices equipped with HTML5-compatible browsers is on the rise, statistics show. Data from ABI Research indicates 1.4 billion such devices will be in consumers' hands by the end of the year. Furthermore, as StackMob CEO Ty Amell notes, Facebook is a growth engine of sorts. Application developers need to be thinking of social sharing, and the platform is the hub of that.
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Mobile web application developers will have the ability to create some nifty tools that aid consumers beyond reading product recommendations on Amazon. By integrating applications with Facebook, users can see what their friends are doing in addition to seeing social commentary.
During an interview with SearchSOA, Amell discussed the benefits of having an airline mobile web application built with Open Graph API.
"Open Graph is a nice step forward, where you are starting to cross share information," said Amell. "Not only does it say my plane is delayed, but what kind of bars and restaurants are in the area that I like."
Logging into an application through Facebook is designed to be simple. This is key because the more people use an application, the more insight can be gained about consumers.
"Apps need to use Facebook login, which allows users to sign into your app using their Facebook credentials. Once there's a relationship between your app, Facebook and the person, you can ask the person to publish stories from your app on their behalf," reads the social media platform's website.
Regardless of the vendor used, Facebook is taking the appropriate actions to move off desktops and into the mobile sphere.