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Fat Fractal enters the BaaS fray

What has sometimes been described as mobile middleware has taken a new tack. Now, the idea of Backend as a Service (BaaS) has begun to take off in the mobile application development space. Proponents of BaaS say it helps developers easily build mobile apps, or any other applications connected to a cloud backend. Some of their views suggest a wholly new computer architecture is in the works.

By way of example is FatFractal, a San Francisco-based BaaS provider that launched just this week. The company describes its product as offering native code support for any connected device, along with an events model and declarative security. FatFractal also says it integrates all of those components as lightweight services.

While it may be the newest BaaS player, FatFractal joins a slew of companies already in the field. Its competitors include StackMob, Kinvey, Applicasa and Parse.

Central to FatFractal’s approach is a NoServer module, which takes JSON requests and handles them via a script execution engine and a Create, Read, Update and Delete (CRUD) engine.

FatFractal CMO David Lasner thinks the new approach is needed. “It’s just hard to do a backend in the cloud and make it work,” he said. “The nature of applications is changing and you’re getting thousands of applications that use a lot of data.” – Stephanie Mann

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