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At long last BaaS: Fix for enterprise app complexity?

As mobile middleware and the cloud take the fore, mobile Backend-as-a-Service (BaaS) could be emerging as a way to effectively connect to varied backend systems and services, says at least one analyst. According to Chris Marsh, senior analyst at Yankee Group Enterprise Research, companies now looking to more complex use cases for mobile applications to liberate enterprise data face serious challenges.

Those challenges include ensuring that mobile applications can access confidential information securely through the cloud, and managing an increasingly complex landscape of enterprise apps. To address those issues, organizations look for integration tools that can adapt to deploy in public, private and hybrid clouds.

At the root of the BaaS approach is the ability to manage complex enterprise apps that also integrate with multiple backend systems and cloud services. When looking for mobile app solutions, companies also keep an eye on user experience and ease of integration as described in a recent white paper on the subject, authored by Marsh and sponsored by mobile app solution developer FeedHenry. – Stephanie Mann

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